We are on Sale!! It’s the time of the year again where everything goes on sale (or in some cases sale is already over while the summer is not yet coming to end). We’re so used to the whole sale thing and it’s nice because we can get a lot of things at a lower price, right? I decided for the first time to go on sale with my little brand @erie_berlin - which took me a while to understand and decide. Because what is sale actually? And what does it suggest to us as consumers?